BLOGGING

MEET OLUWATOSIN “OLORISUPERGAL" AJIBADE Tosin “OloriSuperGal” Ajibade is the Founder of leading lifestyle and entertainment website, OloriSuperGal.com and, most recently, www.olorisupergal.co.za, the South Africa edition. One of the early adopters in the Nigerian social media space, she has also founded Media Exposure, a digital marketing arm of Olori SuperGal Limited. Through the OSG brand, Tosin recently championed the New Media Conference (NMC), an annual gathering of key stakeholders with the aim of improving marketing and advertising standards in the Nigerian online/digital media space. The first edition was held in May 2015. Prior to becoming an entrepreneur, Tosin had a stint working in paid employment, first as a personal assistant to popular Nigerian comedian and MC, Gbenga Adeyinka at Laff Matazz between 2008 and 2009 and later as social media manager at Black House Media (BHM) between 2011 and 2012. Whilst transitioning between both roles, she created the OloriSuperGal blog on Google’s Blogger platform in 2010 and eventually moved it to a self-hosted domain in 2012. Tosin also served as Special Project Officer at Maverick Multimedia from 2012 till 2013 when she decided to focus full-time on building the OSG brand. Tosin has since grown in influence in the new media business in Nigeria, building a number of brands and transforming the OSG brand from that of a solo blogger into a team of more than eight in 2015. Thus, she continues to contribute to youth employment and empowerment in Nigeria. Tosin believes in the power of education as a leveler and has influenced many young Nigerians through her story on blogging and social media. Since her first public speaking gig in 2011, she has spoken on various platforms, including Social Media Week Lagos, The Red Summit, Leading Ladies Africa, Rise Networks, MTV Base Africa Master Class and Digital Entertainment Africa Conference. She also began training aspiring bloggers in 2014. In the course of working with over 300 corporate and individual client brands since inception, Tosin has garnered several accolades, including being named on two important YNaija’s lists in 2015: “Nigeria's 100 Most Inspiring Women (#YWomen100)” and "100 Most Influential Nigerians on Twitter 2015". In 2014, Tosin was nominated for the ELOY Blogger of the Year award as well as at the Social Media Africa Awards. The previous year the OSG had been nominated for “ELOY Online Media of the Year” award. In 2011, she had emerged Best Blogger at the TUSH Awards, a year after she won the “Best Media Enterprise” award. Tosin has been interviewed in local and international media, including the following: Ebonylife TV, Punch Newspapers, Tribune N, City people Magazine, Vanguard, SABC Radio 2000 (Jo’burg, SA) and Dexterity Radio (Randburg, Jo’burg). Tosin is passionate about socioeconomic empowerment and addressing important social courses, including the campaign against gender based violence and awareness drive about Vitiligo. She also supported the "Walk Against Rape" project between 2010 and 2014. She also actively canvassed for financial support lending her online social assets to help raise funds for the treatment of a breast cancer victim under the "Save Debbie Project". The OSG brand also helped create major online awareness during the World Vitiligo Day 2015. Tosin holds a Bachelor’s degree in Accounting from the Lagos State University and earned a Certificate in Media Enterprise from the School of Media and Communications, Pan Atlantic University, Nigeria. She has also participated in leadership and enterprise trainings organized by Daystar Christian Centre and The Future Project.