What You Are Calling Marketing is Not Marketing.

Marketing, to many business people, is simply selling at a larger scale.
The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self-interests of the business and the needs of the buyer.

As much as marketing perceives that it drives the enterprise, there are functions that are not marketing.

  1. Marketing is not sales. Marketing focuses on attracting appropriate prospects, developing warm sales leads, and providing supporting materials to encourage purchase.
  2. Marketing is not customer service. As a firm’s customer-facing representatives, customer service responds to customer needs across platforms and channels.
  3. Marketing is not creative (or graphic arts). While marketing content and communications often need creative and graphic input, marketing focuses on the broader strategy and tactics aligned with business goals and building customer relationships.


4. Marketing is not product support. Marketing usually does not provide day-to-day product support. With the help of various social media formats, what marketing can do is create useful and engaging post-product support content. 

5. Marketing is not senior management’s personal publicity machine. Marketing is responsible for creating and supporting corporate thought leadership. 

6. Marketing is not human resources. Marketing’s ability to promote a company to prospective employees and to support HR communications are important elements within the overall communications function.


  • Increases visibility of your brand
  • Develops lasting relationships with your audience
  • Improves brand awareness and recognition
  • Helps your customer move through the purchase decision more quickly
  • Creates loyalty and trust, with both your current customers and prospects
  • Helps you to build authority and credibility
  • Positions your business as an expert in your industry
  • Provides value with no strings attached